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二手轻奢服饰专门店

How do I bring brand experience to eCommerce?

Usays is clothing ecommerce business that was founded in 2016 with an irreverent sensibility. Their clothing is designed for women who live life on their terms and want to look good doing it. They believe that fashion is the means to an unpredictable end and their mission is to be their consumers’ accomplice in life.

Like all of my projects, my goal from the start was to align ourselves with who Usays is as a brand and to identify opportunities I could leverage to better express their positioning. To do this, Iset myself up as an extension of their team and conducted research and working sessions to define key considerations.

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