Beijiang Restaurant

A Halal restaurant based in Vancouver

How did I create an identity that brings exotic image?

The Beijiang Restaurant is a Xinjiang style restaurant located on the eastern end of Richmond’s glutton street of Alexandra. A well-known Halal cuisine populates local young customers. The owner of beijiang looked to build a cohesive brand strategy and identity system that would encourage customers to stay in touch.

From brand messaging to visual design and supporting content production, I created an image that was inspired by Beijiang to creating the purest, healthiest, most exotic cuisine and it’s alignment with the customer’s desires.