Gong Cha

Leading bubble tea brand in the world

Elevating a Japanese restaurant to the next level

Gong Cha in Chinese stands for the best tea from all over the world as tribute to the Emperor, representing the tea with the highest quality and strictest expectation.
Since being established in 2006, the number of Gong Cha chain stores, in over ten countries, has gradually increased over 1000 and keeps on blooming.

Gong Cha definitely had some core consumers who carried a deep affection for the brand but how could we help them feel like Gong Cha is a lifestyle refreshment?

The answer was simple, Gong cha painstakingly designs, tests and re-designs graphics that will help their consumers recognize them easily. The consumers’ lifestyle and seasonal habit influence every potiential design concept.

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