Toplinks Realty

How did I use brand to humanize realty service?

Toplinks Realty recognizes Toplinks realtors across Canada that improve and enhance the lives of the people around them. Toplinks Salespeople raise the spirit in their communities by donating their time, expertise and resources to charitable causes and community endeavours – activities that make Canada such a great place to live.

It was interesting to dig into the realty field and discover how so many companies failed to deliver a strong sense of their brand. Almost every realtoyl website I came across is filled with too much information, generic stock imagery, and an overall experience that provides sensory overload. To avoid pushing an uncomfortable amount of mundane information to the user, I focused my overall strategy on breaking down all of this content into easily digestible bits of key information.

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