UMI Sushi Express

How did I help a franchise business drive awareness?

Umi Sushi Express was founded in 2003 with its first store in Market Mall, Calgary. Striving to meet the area’s desire for healthy and creative Japanese cuisine, the location was a success, and was the beginning of Umi’s expansion. The latest stores, Umi: Japanese Eatery & Udon Bar in Richmond Centre, Vancouver and Rideau Centre Umi are the latest embodiments of the Umi brand.

From existing branding elements, I helped UMI to create a visual style for their upcoming franchise stores, and campaign images were recreated to bring more attentions .

Utilizing photography and branding elements, I reproduced posters, menuboards and any other visual identities.

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